Tag Archives: User Data

The necessity and risks of assumptions in UX.

By Bob Glaser ©2014 We make hundreds of assumptions every day. We have to make many of them to simply be productive. A very high percentage of them are reasonably accurate enough to meet the needs of any and every … Continue reading

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Good UX design isn’t data or experience. It’s both.

By Bob Glaser ©2014 The two primary types of the information that we use in UX design is the raw data that is quantitative and the experiential (or qualitative data.) When I was in college, one of the things I … Continue reading

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